For painters

Priced by the wall. Won on the prep.

Repaints are priced off the square footage you measure and won on how much prep you talk the homeowner into. BidTorch is area-native: measure the walls and ceilings, price each surface at your sell-per-sqft, and stack three options where the swing is prep and coats — one branded link the homeowner signs, with a deposit, from their phone.

14-day free trial · no credit card · flat pricing from $89/mo

Built for how painters sell

The parts that matter for your trade.

Walls and ceilings, each at its own sqft rate

In AREA mode every surface carries its square footage and a sell-per-sqft rate — walls at your wall rate, ceilings at your ceiling rate, a tall stairwell at its own — so the quote totals itself as qty × rate, margin visible to you and a clean number to the customer. Show or hide the sqft detail on the customer-facing quote per job.

Good / better / best, built on prep

Prep is the swing variable, so make it the option: wash and a one-coat refresh; full patch-sand-caulk-and-prime with two coats; or carpentry repair, prime and two coats with trim and doors. Side by side on one branded link, buyers routinely step up a tier.

Surcharge presets for the hard parts

The premiums a repaint quietly eats — 20-foot stairwell ceilings, occupied-home masking, oil-to-latex bonding, lead-safe (RRP) prep — live in your library as labeled lines you drop in per quote. The customer sees each one, so the hard parts get charged instead of absorbed.

AI drafts the quote, then chases the quiet ones

The AI drafts the quote from your catalog and past jobs, then — once it sits 3+ days — writes a personal email + text from the quote's real facts (days out, viewed or not, options by name) for you to approve and send. The dashboard flags quiet quotes biggest-ticket-first; the reports page shows the acceptance lift.

See it on a real job

A worked example: whole-interior repaint

A 2,000 sqft two-story, every room. You measure the surfaces — 5,600 sqft of wall, 1,900 sqft of ceiling — and build one quote with three options where the only real difference is how far you take the prep:

Good

Wash and one-coat refresh — walls only, same color, nail holes filled but no deep prep. The 5,600 wall-sqft line at your one-coat sell-per-sqft rate, priced automatically from the area.

Better

Full prep and two coats — patch, sand, caulk and spot-prime, then two finish coats on walls and ceilings, color change included. Wall and ceiling area lines at your two-coat rate, plus the prep line from your catalog.

Best

Carpentry patch, prime and two coats — damaged drywall and casing repaired, everything primed, then two coats on walls, ceilings, trim and doors. Trim priced per foot, doors per each, the area surfaces per sqft.

The homeowner opens one branded link, compares the three, sees exactly how many coats and how much prep each buys, signs the one they want and pays the deposit — which auto-credits against the first invoice. If they go quiet for three days, the AI drafts the nudge from the quote's own facts for you to approve and send.

Flat pricing. The AI is included.

Solo $89/mo (2 seats) · Team $149/mo (5 seats) · Crew $249/mo (10 seats). No per-seat fees, ever — and AI quote drafting plus AI follow-ups ship on every plan, not as add-ons. Why we price flat →

Questions

Asked by painters.

Does BidTorch quote painting by measured square footage?

Yes — natively, in AREA mode. Wall, ceiling and other surface lines carry sqft and a sell-per-sqft rate, so area scopes price themselves as qty × your rate, and you can show or hide the sqft detail on the customer-facing quote per job.

How do the good/better/best options work on a repaint?

You present prep levels as side-by-side options on one branded link — wash-and-one-coat refresh, full prep and two coats, or carpentry-repair-prime-and-two-coats — so the customer sees what each tier's coats and prep actually buy. They pick an option, sign, and pay a deposit in the same sitting.

Can I charge for high ceilings or heavy prep without padding the number?

Yes — surcharge presets are labeled lines the customer sees, like tall-stairwell ceilings, occupied-home masking or lead-safe prep. You keep them in your library and apply them per quote, so the premium is itemized and honest, never baked in silently.

What does it cost?

Flat plans, no per-seat fees: Solo $89/mo (2 seats), Team $149 (5), Crew $249 (10), AI drafting and follow-ups included. 14-day free trial, no credit card.

Send your first quote today.

Sign up, load your price book, send a branded quote this afternoon. Rather talk first? Call or text (317) 850-1570.